How To Get More Google Reviews for Your Spa
93% of consumers read reviews before making a purchase.
If you run a wellness spa, your Google reviews are doing sales work around the clock, whether you are paying attention to them or not. A potential client searching for a spa day in your area will look at your rating before visiting your website. They are going to read what past clients said before they ever consider booking.
The good news is that getting more reviews does not require a big budget or a marketing agency. It requires a simple system and a little consistency. This guide walks through four practical ways to build your review count and keep it growing.
Why Reviews Matter on Google
83% of consumers use Google reviews to evaluate local businesses. This means that it matters more than any other platform. You may be tempted to get reviews on as many sites as possible, but Google dominates this space, so prioritization is key. Quantity, quality, and recency of reviews also help with your local search ranking, so Google reviews are doing double duty.
Ask Your Regulars to Leave a Review
People who consistently show up at your spa are your biggest promoters. They are already telling all their friends about why they love the experience that you offer. They know what you do well and exactly how to talk about it. So…ASK them directly. People want to be helpful and support businesses they love. If you frame it as a favor to you, they won’t hesitate.
Print a QR Code and put it on your front desk
Make it easy for customers to leave a review. Less friction, the better. Test out different locations around the spa to see what works the best, inside the door of the service room, inside the sauna, or on top of your float tank can be great locations for a review request.
Send an Automated Follow-up email
More likely than not, your booking software lets you send a post-visit email requesting feedback. Sometimes the feedback is limited to an internal system, but you should send a link to leave a review on Google. It will create so much more value for you. Hint: Give people an option to contact you directly if their experience was less than ideal. This will allow them to share negative feedback with you directly rather than publicly.
Don’t Shy Away from Bad Reviews
When you ask for feedback, people will be honest. Most reviews will be positive overall. Some will not be. You can’t control what your customers say, but you can respond and do your best to rectify the situation. When a bad review is public, respond publicly to show potential customers that you care about everyone’s experience and are working to improve.